The best race driver ever is now on the largest gif platform in the world. In the week we celebrate the 58th anniversary of Ayrton Senna (on March 21), the three-time champion gets an official GIPHY page.
Gifs are widely used on social networks (Whatsapp, Facebook, Twitter and Instagram) to express feelings, reactions in conversations or even just to convey a message to the receiver. All the images in the three-time champion’s page come from the Ayrton Senna Institute’s archives, and they can be downloaded or shared with whomever the user wants.
Among all the unforgettable Ayrton Senna moments, some of them stand out: wins, overtakings, moments of levity spent with family and friends, off-track images, practice sessions and hundreds of different reactions.
“Gifs are a great way to bring fans closer to Ayrton Senna content. Besides, the launch of our GIPHY page is another way to ensure our presence on innovative channels. It’s a tool that will surely appeal to the younger generations“, says Bianca Senna, Branding Director of the Ayrton Senna Institute and the driver’s niece.
A few hours after the page’s creation, more than 500 thousand Senna gifs were visualized, showing the popularity of the driver among users. That’s also due to the fact that Brazil is the second largest market for gifs on the planet.