Ayrton Senna fans have another great reason to attend the São Paulo International Automobile Show. Starting next Thursday, October 30th, visitors of the Anhembi Exhibitions Pavilion will be able to see the “Senna: Head and Heart” exhibit, highlighting four original Ayrton Senna helmets, plus 20 others that were customized by Brazilian celebrities. Three out of them are being shown to public by the very first time. The never-before-seen helmets were created by singer Preta Gil, by actress Priscila Fantin and by entrepreneur Bethy Lagardère.

The exhibit, curated by Rodrigo Câmara, can be seen at the 28th São Paulo International Automobile show until November 9th, and is part of the series of homages to the three-time F1 world champion’s 20-year legacy

“We are glad to bring 2-014’s last iteration of the “Senna: Head and Heart” exhibit to the Automobile Show. We have a four-year partnership with the event and we are sure that Ayrton’s fans who attend it will be delighted by the chance to see up-close some of the three-time champion’s original helmets, as well as the ones specially created as a tribute to him in the year we celebrate 20 years of his legacy.”, says Viviane Senna, president of the Institute.

Besides de exhibit, attendees will have a chance to purchase licensed Ayrton Senna merchandise. The store will be located in the Institute’s stand and it will be open for the duration of the event. All revenue from the sale of items during the Automobile Show will go to the Ayrton Senna Institute’s educational projects.

“Senna: Head and Heart”

Where: 28th São Paulo International Automobile Show – Anhembi Convention Palace – São Paulo – Booth N450

When: from October 30th to November 9th

For further information, access the event’s official website.